The Fine Art of Persuasion

Persuasion is less a science and more of an art form. However this art, like many, has maxims that hold truth. For instance, say you generate a message. This year it sounds preposterous, right on the edge of believability. However get some money, celebrities, and experts to sign on and you have a fringe movement. Repeat the message often enough and it creeps onto the edge of respectability. From there it becomes accepted. Left wingers specialize in manipulations like this and we have seen it. Mountaintop removal will destroy every mountain in West Virginia. Global warming exists and it will destroy mankind.

Why does the Left not advance arguments that they can more firmly ground in fact? For example, every global warming story relies on correlations. You can draw correlations between the drop in popularity of baseball and the dubious climate change numbers they offer. These messages rely on their very extremism, not facts. They assume that people may not swallow the whole idea at once, but act on the principle of "where there's smoke, there's fire."

The more extreme the message, the more you can shift people's attitudes in the long run, potentially anyway. We can argue that mountaintop removal mining has benefits and drawbacks and that coal companies ought to respect as much as possible the environment they affect. Also we can argue that reducing pollution through technology and other means is a commendable goal. However since those ideas are not that far from people's mainstream points of view, they do not cause major shifts in popular belief. It's easier for liberal leftists to say that all the mountains will be gone someday or that the world will end up uninhabitable. Some may balk at what I am saying, but think of the pro-abortion and animal rights movements over history. Look at how messages currently undermine the idea that a person has the right to eat what he or she wants and the responsibility to deal with the consequences.

What is the point in the Left's messages? It is anti-capitalism and anti-freedom plain and simple. Some of the messages show some coordination, others are merely inspired. An element in the United States wants to fundamentally change how people in general view economics and society. They want to move the country farther away from individual rights and responsibilities towards a collective mentality where government acts as parent. Or perhaps as Big Brother.

They cannot do it directly through revolution so they attack on the fringes using proxy issues. The base messages are always the same. Capitalism is evil. People are not smart enough to take care of themselves or their environment. Authority needs to do it for them. Perhaps if more people become aware of how the messages try to manipulate them, they will know to resist them. They are counting on you to not think about what they say, but to accept it even just partially. Don't do them the favor of unconditionally accepting it.