Historically, the West Virginia Republican Party has succeeded best when it has effectively sold its message. A lot of factors go into that sale, including the willingness of the opposition to live up to the image that we apply to them. Republicans in 1888 controlled nothing in West Virginia. By 1896 they wrested control of the state. Why? Because they sold their message of industrial based prosperity, asserting that the state could only do more to better people's lives if it had an economy that could pay for things such as roads and schools. The Democrats, in turn, offered no pragmatic vision.
Just my opinion here, no one else's, but I suggest that we tailor our message in this coming year to fit our national mission statement: the Declaration of Independence.
Citing this document makes it very clear that we as Republicans are drawing parallels to the past, when a government pushed its authority beyond acceptable limits.
We base our message on the three basic jobs of government as cited by Jefferson and his inspiration, George Mason. Jefferson and Mason both talked about the government's role in protecting innocent life and promoting liberty, but Mason finished the phrase with "pursuit of property." These three roles of government reflected a belief in the natural rights of each individual to live their life and make choices.
I would center the message around those three roles.
Life: The Republican Party backs the right of each innocent individual to live their lives. Each human being has the right to be born into this world and make choices about their lives. They also have the responsibility to live with the consequences of those choices without a nanny state bailout.
Liberty: The Republican Party believes that a democracy can rest upon nothing less than the belief that individuals have the capacity to make choices that reflect their own personal taste and interest. The state has no right to force its citizens to conform to its idea of education, health or welfare.
The Republican Party backs a strong interpretation of the Bill of Rights for each United States citizen. The Second Amendment does not refer to hunting. It gives each citizen the right and even the obligation to defend his property, his life, and his country against all enemies.
Every citizen should have the freedom to speak his mind without fear.
Every citizen should enjoy a reasonable right to enjoy his property without fear of seizure or overregulation.
Taxation for revenue is acceptable. Taxation for social engineering is theft and a transgression on the natural right to pursue and retain property.
Governments should never "take an inventory" of the lives of individual citizens.
Information is power so we call upon the United States Census to have a constitutional limit upon what information a person is required to give. The more the government knows, the less freedom we have.
Pursuit of Happiness/Property: The American economic system is built upon the premise that every participant can make sound economic decisions. When each person pursues their opportunities, some succeed, some fail, but we all end up prosperous. The current economic problems were started in large part by government intervention into the financial sector. We must remember that twenty five years of economic prosperity came after some Democratic congressmen and Ronald Reagan pushed to deregulate and remove the weight of burdensome and unnecessary rules from many businesses.
The Republican Party is devoted to removing all reasonable obstacles in the path of people pursuing and keeping their property. Property ownership in the hands of the people creates a valuable check on the power of government.
This is not an exhaustive list and it may need to be trimmed down to essential, but more general points. Personally I believe we should stick to issues that revolve around personal and economic freedom along with limited government. We must sell ourselves as having the right plan and vision for the economy and society. West Virginia needs less government, especially at the federal level.
Only Republicans have the right ideas going into the next election. With work, we'll get our country back.
Great post.
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