It's been fashionable for a long time to bash Wal Mart. To some the retail giant presents an easy target. It started in a poor Southern state and grew from one small general store to become one of the largest chains in the world, an all-American success story. Wal Mart caters to the average American, especially those in rural and suburban areas.
Along the way, Wal Mart eliminated many of its rivals. We don't see many G. C. Murphy Marts or Ben Franklins anymore. Low prices, high variety, and an ability to respond to what the market desired meant that Wal Mart succeeded where smaller chains and a lot of small businesses failed, giving more fodder to its critics. This is the American way too. Those that can serve the market best succeed while others adapt or disappear.
Did Wal Mart wipe out small town downtowns? I remember when I was growing up in Ripley in the 1980s, for a time that happened. Ben Franklin and O.J. Morrison's Department store went out of business because they sold the same items at higher prices. However in Ripley and other areas, downtowns rebounded. Small businesses emerged that satisfied more specific market niches. The new small town economy in many areas has seen a more vibrant array of businesses as a result.
Wal Mart serves local communities in other ways. It provides a strong tax anchor for local government and reliable levels of employment. Certainly the wages are not going to enable the workers to buy a Bentley and critics love to point this out. However, like McDonalds and other service jobs with major companies, adavncement is an option to those willing to learn and work hard. Companies with large organizations such as these provide opportunities that G. C. Murphy and O. J. Morrison could not.
Wal Mart also strives to serve communities as a good corporate citizen. On May 19th in Moorefield, Wal Mart is hosting a customer and military appreciation day with all proceeds going to children's charities. I remember a classmate receiving a full college scholarship from Wal Mart because he never missed a day of class. These types of things are discounted or ignored by critics.
As with a lot of similar situations, Wal Mart bashing reflects a deeper attitude because the chain represents capitalism. Its rise from nothing to prominence in a generation proves that anything is still possible in a capitalist America given hard work, ability and the willingness to take risks. Capitalism and success ought not be dirty words. They should be ideals that guide anyone, like Sam Walton, that dares to dream big.
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